Tuesday 20th (Main Event)

Tuesday, November 20th

The New Commerce Forum


An evolution of the Swiss e-Commerce Conference, this year the event has evolved and expanded to Switzerland’s leading digital convention. Don’t miss it.


Today’s events will take place at the Trafo Baden Hotel and Conference Center, Baden (Zurich), Switzerland.


From 9:00am until 6:00pm, CET

Be part of tomorrow. Get your e-nnovation week ticket today.


8:00am - 8:45am Room: main

Event Registration / Check-in / Welcome Coffee

9:00am - 9:15am Room: main



Welcome addresses delivered by:

  • Welcome to Baden – Mr Markus Schneider, The Mayor of the City of Baden
  • NetComm Welcome  – Alessandro Marraosa, President NetComm Suisse
  • Platinum Sponsors Welcome – David Kauer, Product Manager PostFinance
9:15am - 10:30am Room: main

Opening Keynote Address


The New Commerce Forum is the evolution of the Swiss e-Commerce Conference (SeC) and a culmination of a 6-year-long drive to advance the opportunity, tools and legislative framework of the e-Commerce industry in Switzerland and beyond.

In its new guise, the New Commerce Forum aims to build upon the past years of success and open the way to an even-more successful future for the industry. This year’s opening address aims to show the way forward. Don’t miss it!

  • “The Future of Retail Experiences” – Thomas Husson, Forrester Research
  • TBC – Michele Raballo, Accenture Interactive
11:00am - 12:30pm Room: red

Innovation meets eCommerce


This session is dedicated to pioneers in the field of innovation:

  • Innovation in Automotive Industry – Giovanni Notarbartolo di Furnari, Quadro Vehicles
  • Voice Commerce – Francesco Magagnino, Accenture Interactive
  • How disruptive innovation can change a company inside out leveraging on technology – Francois Hirt, Philip Morris SA
2:00pm - 3:00pm Room: red

Technology for eCommerce


  • Google Masterclass – TBC
  • “The Future of Digital Commerce” – Tobias Glese, Intershop Communications AG
  • E-nnovation in payments What’s hot? What’s next? – Gero Kummer, PayPal
3:20pm - 4:20pm Room: red

Shaping the Future Through AI


  • AI and Machine learning defined – Ian Jindal, InternetRetail
  • Artificial Intelligence @ Vodafone – Claudio Raimondi, Vodafone Italy
  • TBC – TBC
4:30pm - 5:30pm Room: red

Evolution in the Health Industry


  • eCommerce for Consumer Healthcare: challenges and opportunities – Guido Merighi Buitoni, Sanofi
  • TBC – TBC
  • Bringing women’s health into the 21st century – Naemi Benz, Ava Women
11:00am - 12:30pm Room: green

The Myth of Omnichannel


  • NetComm Suisse Omnichannel Study – Luca Paderni (Moderator)
  • Omnichannel Panel Discussion
    • DXC Technology – Dan Seymour
    • Dixons Carphone – Corin Mills
    • Zimmerli – Claudia Utz


  • “Operations First – Express logistic as a key success factor in growing cross-border eCommerce in Europe”
    • Lukas Bugler, DHL
    • Stefan Sidler, Louis XVI Watches
2:00pm - 3:00pm Room: green

New VAT Legislation debate


This panel discussion will tackle the competitiveness of Swiss eCommerce market and VAT reform.


  • Patrick Kessler – VSV ASVAD (moderator)
  • Mr. Beat Vonlanthen – Member of Council of States
  • Claude Grosjean – Federal tax Administration
  • Dr. Johannes Cramer – Digitec Galaxus

Breakout Session

  • Why Crossborder? And how! – Patrick Wolf, Swiss Post / Asendia


3:20pm - 4:20pm Room: green

eCommerce Trends affecting the Swiss Market


  • Upcoming trends in regulation/legislation of Swiss eCommerce – Lukas Bühlmann, MLL
  • TBC – Sébastien Aeschbach, Chaussures Aeschbach
  • The economics of eCommerce in Switzerland – Sascha Jucker, Credit Suisse
4:30pm - 5:30pm Room: green

Manufacturers approach to the changing world of eCommerce


  • “Evolution of the Sales Force in an Omnichannel world” – Natalie On, Groupe SEB
  • “Amazon challenges and opportunities: the win-win strategy of STIGA Group to grow in the marketplace” – Fabio Marin, FiloBlu and Alberto Billato, STIGA Group
  • “3D Printing & mass personalization: the future of e-commerce?” – Martina Ballerio, Elmec Informatica
11:00am - 12:30pm Room: blue

Measuring your Marketing Return on Investment


  • Measuring your marketing investment – Speaker TBC, The North Face
  • Simplifying ePayment with PostFinance Checkout all-in-one – Sergi Gubin, PostFinance
  • Using data to increase ROI – Moritz Schmid, perfecthair.ch
  • Google case study – Speaker TBC, Google
2:00pm - 3:00pm Room: blue

Using Social Media as a successful eCommerce Driver


  • “The rise of stories for eCommerce” – Silvano Senn, Facebook
  • “Social Media towards Purchase funnel: from awareness to conversion” – Mohamed Zohny & Pascal Coulier, HP
3:20pm - 4:20pm Room: blue

Customer engagement


Joint Presentation on ePayments with:

  • Manuela Karam Feuz, SIX Payment Services
  • Marco Zaugg, RaiseNow
  • Marlon Koch, MENU Technologies

Do Insurance companies need eCommerce?

  • Mattia Zanetti, Zurich Insurance Company Ltd.
4:30pm - 5:30pm Room: blue

Using Data to Drive Innovation in the Food & Retail Sector


  • “Future Opportunities in FMCG E-Commerce” – Kieran Duke, Nielsen
  • “From analog to digital – driving innovation in convenience retail” – Felicitas Suter, Valora
  • Barilla Case Study – Guy Keeling, Barilla
5:30pm - 6:30pm Room: main

Closing keynote


  • Trends and Innovations in the Swiss Online Grocery Market – The Case coop@home – Matthias Schu, coop@home
  • Google case study – TBC

Be part of tomorrow. Get your e-nnovation week ticket today.