While the Swiss e-Commerce market is valuable, the international market for Made in Switzerland is massive and rapidly growing. Last year a joint study by NetComm Suisse Association and Contactlab found a total of 40m shoppers who were eager to purchase goods from Switzerland, attracted by the intrinsic quality and trustworthiness of our local offer.
However, to fully exploit the potential of foreign markets and the love of Swiss-made goods, there are still some challenges for Swiss brands to overcome. Beyond the familiar issues of marketing, client proximity and user-experience which are equally valid locally as well as internationally, there are the additional issues of cross-border payments, taxation and shipping to overcome. Colloquially, these are familiar issues that most Swiss brands will be familiar with: the challenges of presenting customers with fair and transparent shipping costs for cross-border purchases, for instance, is a major roadblock for any Swiss merchant. Until today…
Asendia, a joint venture between La Poste and Swiss Post, is offering a free one-to-one consultancy to brands and start-ups to help resolve precisely these issues. With its tailor-made services for e-Commerce players such as DDP (Delivered Duty Paid: a tool which groups package taxes and duties within the product price that customers see online) and seamless Customs Clearance, there could not be a better time to be thinking of conquering foreign markets.