Alberto De Gioannini

Alberto De Gioannini

President | Effetto Mariposa

Alberto De Gioannini has always had a true passion for the technical aspects of cycling. Materials Engineer (Politecnico di Torino, Italy and Polytech’ Montpellier, France), his professional life has been devoted to finding ways to prevent punctures and frame damages. He founded the “Effetto Mariposa” brand in 2007 and for over 10 years he has constantly created innovative products that are now distributed in over 60 countries worldwide.

Find me at these events


19/11/2018 | 3:45pm - 5:30pm