Heading up the e-commerce department, Claudia Has been with Zimmerli of Switzerland for the last 4 years. Prior to Zimmerli, Claudia was the Head of e-commerce at a telecom business. Claudia’s 20 year plus online business experience is focused mainly on the following
· Devising strategies to drive online traffic.
· Tracking conversion rates and making improvements.
· Developing and managing digital marketing campaigns
· Utilising a range of techniques including paid search, SEO and PPC.
· Managing online brand and product campaigns to raise brand awareness.
· Managing the redesign of the company website.
· Improving the usability, design, content and conversion of the company website
· Responsibility for planning and budgetary control of all digital marketing
· Worldwide delivery
· Omni Channel