Dr. Johannes Cramer was born in Germany in 1981. He holds a Masters degree in Business Administration from Mannheim University and a PhD in Business Administration from the University of Nuremberg Erlangen. After his university studies, he started his career with the international consulting firm McKinsey & Company, where he spent 6 years supporting clients in the consumer goods industry throughout Europe and Asia. He then founded an ecommerce startup in the pet supplies business before taking on the role as COO with Digitec Galaxus in 2015. He is also a board member of GS1 Switzerland.