Jorij Abraham has been part of the international eCommerce community since 1997. He has been manager e-commerce at Bijenkorf (an upmarket department store chain), TUI (Europe’s largest travel organization), online publisher at Sanoma Media (the largest media company in the Benelux) and Director of Consulting as Unic (an Europe wide e-commerce strategy & implementation firm). In parallel to these activities he (fellow) founded two companies, eVentures Europe and vZine. From 2013 – 2017 he has been Director of Research & Advise at Thuiswinkel.org (the Dutch eCommerce Association) and eCommerce Europe (the European eCommerce Association with 25.000+ members in 20 countries). He now is Managing Director of the Ecommerce Foundation, a research institute offering practical ecommerce research for 50+ Ecommerce Associations worldwide. He is also eCommerce professor at the University of Applies Sciences, TIO.