Luca Paderni

Luca Paderni

General Director | NetComm Suisse Observatory

Luca heads the Netcomm Suisse Observatory, leading a team that is responsible for designing and delivering all research, training and consulting projects at the association. He is an expert on how brands and retailers can take advantage of new advertising, communication, and service technologies to bolster their brands’ health, deepen customer relationships, and, ultimately, increase sales. By investigating the ways consumers have embraced digital experiences and eCommerce platforms, Luca and his team help members redefine their strategy models and better serve
consumers.

Previous Work Experience
Before joining Netcomm Suisse, Luca was VP Research Director at Forrester Research, leading the Marketing Automation global and CMO practices. Earlier, he was head of industry marketing for Google in Europe, the Middle East, and Africa (EMEA), looking after sales and marketing strategy for advertising products across several verticals.
In addition, Luca has more than 10 years of marketing and strategy experience at some of the world’s largest and most important branded goods manufacturers, including Ferrero, Johnson & Johnson, L’Oréal, and Prada, working across Italy, France, Switzerland, Spain, and Russia. Luca is a regular keynote speaker at international marketing and media events.



Find me at these events

The Myth of Omnichannel

20/11/2018 | 11:00am - 12:30pm

IMPORT SESSION

19/11/2018 | 2:00pm - 3:15pm