Matteo Schuerch is the founder and CEO of Converto, one of the leading experts in the Swiss performance marketing industry. Born and raised in Southern Switzerland (Ticino), where he studied Music (piano performance) and Economics at the same time. In 2010 he was awarded an MSc in Management from London Business School (United Kingdom). After working as a strategic consultant for Solon Management Consulting (Germany) and as responsible for Southern Switzerland for Booking.com, in 2012 he became Managing Director of the leading performance marketing platform affilinet. After successfully starting the Swiss activities of affilinet, he led the company to the market leader position.