Sébastien Aeschbach was born in Geneva in 1980. He holds a Masters degree in Management & Economics from HEC Lausanne and started his career with Nestlé, in finance and marketing functions. He joined the family-run company Aeschbach in 2008, first as Marketing Director. He led the expansion of Aeschbach in the French-speaking part of Switzerland and launched its first eCommerce website in 2011. In 2014, Aeschbach acquired the startup koala.ch to further develop all digital processes within the company. Aeschbach now runs 15 shops and 2 eCommerce stores in Switzerland. In 2017 Sébastien co-founded the startup BigAvenue, launching the first marketplace for Geneva’s products and services www.geneveavenue.ch in October 2018.