Jelena is an internationally experienced marketer with a proven track record of driving innovation in the consultancy, financial and fashion retail sectors. Having worked for several Fortune 500 companies across UK, Italy, Switzerland and other European markets, she has an extensive expertise in leading and designing impactful marketing campaigns.
Jelena’s experience spans B2C and B2B marketing, e-commerce, customer insight, customer experience design, traditional and digital advertising, social media, corporate communications and agency management.
At Loomish SA, a Swiss-based investment management firm, she is using her experience to bring closer together the Digital and Lifestyle (Fashion, Design, Food, Travel) sectors. She facilitates the investment ecosystem in this arena by creating meaningful connections among investors, start-ups and big corporations in search of open innovation.