Naemi is Director of Product at Ava. With her team, Naemi drives product strategy, development and organization at Ava, a global femtech startup, that empowers women in their family planning by giving them insights about their menstrual cycle through a sensor bracelet to be worn at night. Naemi has over 10 years of experience in technology across different industries. Before joining Ava, as Chief of Staff, she was part of the initial team building up IBM’s Global Internet of Things Sales Division, with a strong focus on Industry 4.0. Also at IBM, she was responsible for services, hardware and software sales and delivery in a number of Swiss private banks. Naemi also served in various other positions at IBM supporting transformational projects. Naemi is a trained dancer, holds a Master of Laws (LLM) in Mergers & Acquisitions from the Frankfurt School of Finance & Management and a BA in Law from University of Zurich.