Pascal Coulier eCommerce and omnichannel marketing lead, overseeing EMEA digital co-marketing programs with retail and channel partners. He has over 20 years of experience managing end to end digital marketing programs. Responsible for establishing online reach and traffic from awareness to conversion. He is also managing SEM and digital campaign strategies in the top HP markets.
He established the existing process and structure for EMEA traffic campaigns in HP and an evangelist for new digital media channels.
During 1998 to 2008, he held different roles in pure online B2B reseller and web agency managing various IT brands such IBM, Toshiba, Xerox and others.